MCK’s HVL Album Trailer was developed in collaboration with Apple. The challenge for Soups was to build a physical world that could fully exist within this fixed camera system, with every element visible and considered from all angles.

The fixed camera became the starting point for the design, with no movement or cuts. This shaped the staging, script, and rhythm of the space, with every element designed to work from every angle, all at once.

The shoot took place inside a 134-year-old building, where much of the space’s character already existed. Rather than covering it with a new environment, Soups worked with the architecture, introducing new elements without disturbing what was already there.